Understanding social change from outcomes to impact. In recent years there has been a shift in the field of program evaluation from activities-based to outcomes-based evaluation practice. While an activities-based evaluation focuses on measuring the outputs of a...
The Association of Integrated Marketers invited me recently to present on the topic of “Community Marketing.” In a room full of marketers, “marketing” needed little preface. “Community,” on the other hand, is a word for which we...
Social Return on Investment (SROI) is an emerging methodology that seeks to measure the value of social impact. SROI presents the social impact of different initiatives into financial value terms, and presents this value in relation to the investments that lead to the...
Find out why an internship or returnship may be just the thing to help your organization achieve its goals and contribute to the bottom line. I’m a confessed entrepreneur, having all the trappings of bootstrapping, scaling grand ideas, and being an early adopter. I am...
It’s fine to count the number of people coming through the door, or how many dollars are raised, but to find out if your organization is really having an impact, you have to start asking different questions. Impact. ROI. Measure. Each word is linked to questions...
Social enterprises use a business model to achieve social outcomes. That’s a valuable contribution to creating healthy and sustainable communities. So what do we need to do to support their development, growth and success? In the past several years, the Enterprising...
