Social washing is the new buzzword that has emerged from the misrepresentation of companies appearing more socially responsible than they actually are. You may have heard of greenwashing when companies put marketing-friendly words such as “sustainable,” “natural,”...
COVID-19 has been one of the most impactful global disruptions of the twenty-first century. “We are facing a human crisis unlike any we have experienced,” is the assessment of UN Deputy-Secretary-General Amina J. Mohammed. Malnutrition, the high prevalence...
Companies of all sizes and across all industries are incorporating sustainability into their company culture. This trend is representative of the wider evolution of consumer values with respect to sustainability. Today, more than ever before, buyers are concerned with...
With the global crisis affecting food supplies, more people are looking to support local growers. The demand for local food has skyrocketed during the pandemic, with many farmers experiencing unprecedented levels of interest. Small farms that utilize...
Despite having good will and the best intentions, our fundraising campaign failed. It wasn’t because we didn’t meet our funding goal; it was because we were unable to get it started. I initially attributed my feelings of disappointment to the result of being a small...
New research from the USC Brittingham Social Enterprise Lab and ESADE Business School investigates whether people are swayed more by emotional or cognitive appeals in requests for funding by social enterprises. Conventional wisdom is that having a compelling story is...
