Brands lack integrity. And they’re really only out for themselves. Says who? 10,000 consumers in The Charisma Index research study we recently ran, in the US, UK, Germany and Italy. So what? In today’s climate, brands simply can’t afford that reputation....
Being unethical is more than bad brand karma; consumers ban bad brands from their wallet and shopping lists. In fact, 56 percent of consumers stop buying from a brand they believe is unethical. But in a crowded marketplace — where almost every brand speaks to its...
